Tourism is the fourth largest industry in the West Midlands, bringing in £6 billion each year and supporting 115,000 jobs across 30,000 companies.
The business tourism sector is worth another £6.8 billion. So we support businesses in the tourist industry with latest campaigns including:
attracting domestic visitors
attracting new conferences, exhibitions and events
a pilot project with the Department for Work and Pensions to boost skills and promote employment in tourism – particularly for young people
a new partnership between the airport, hotels, theatres, shopping centres and attractions to promote short ‘city breaks’
new partnerships between major attractions on joint promotions and ticket offers
plans to boost business tourism and capitalise on the 2012 Olympics
As a tourist, you will be spoilt for choice
You’ll find it hard to choose how to spend your time. The list below is just a taster...
Arts and entertainment – over 200 museums and art galleries with a wealth of cultural treasures – plus many theatres, with a wide selection of plays, shows and concerts – and remember Shakespeare’s Stratford-upon-Avon!
Eating and drinking – Michelin-starred restaurants, Birmingham's Balti Triangle, traditional pubs, pub grub and gastro-pubs, exotic fare, take-aways, organic cafés, Burton for beer, Herefordshire for cider – the list could just go on!
Sports and leisure – 7 racecourses, 9 football teams and 27 championship length golf courses – plus Test match cricket at Edgbaston, tennis at the National Indoor Arena and many sports centres and recreation grounds.
Parks and gardens – our parks range from small recreation grounds to country parks covering hundreds of acres. And we’re proud of our gardens – some of the most attractive in the country.
Shopping – catering for all tastes, from the buzz of the world-famous Bullring shopping centre, to Victorian arcades, designer stores, specialist shops and farmers’ markets.
Countryside – easy – to - reach and inviting landscapes, stunning scenery, picturesque villages, ancient castles, superb walks and National Trust and English Heritage sites.
Accommodation – choose from city centre convenience to rural peace, from international hotel chains to local B&Bs. And most things in between – there are over 30,000 bed spaces available daily.
Find out how well connected the Heart of England is.
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Find out how easy it is to move your business here - call us on +44 (0)121 380 3500 or email