You’ll find the Heart of England a lively, exciting and stimulating place to be. It’s where people of all ages, origins, cultures and countries - connect together
The Heart of England is where everything connects. As the name and geography suggest, we’re right in the middle of things.
Travelling by road, rail or air, no other region of the UK is as well connected and accessible.
The Heart of England needs a multi-skilled workforce for its multiple industries - and it's got it!
Tourism is the fourth largest industry in the West Midlands, bringing in £6 billion each year and supporting 115,000 jobs across 30,000 companies.