The Heart of England is just where the name says it is – right in the middle of the country – and brilliantly located for all kinds of connections.
A more connected region for travel is hard to imagine. At the heart of the country's road and rail network, the region is just half a day away or less.
Every year, millions of visitors come to explore the Heart of England – and they’re all spoilt for choice by the almost endless treasures waiting for them.
We’re already proud to be the Heart of England - proud to be right in the middle of the country, ideally positioned as the best-connected for business success.
The Heart of England is the traditional manufacturing centre of the UK and the region’s core expertise in this sector has seen it evolve into in a world-leading centre for advanced engineering and associated technologies.