Persuaders is a full service interactive digital communications agency working within digital marketing, e-learning and motion & video.
One of its major assets is its experience in creating innovative media rich online learning programmes, working with large clients including Learndirect, the Motor Cycle Industry Association and Greeneking Plc. The online resources produced have ranged from giving mums and dads parenting advice, promoting careers in the motorcycling industry and training pub staff on new IT systems and processes.
Co-founder, Stephen Aris says: “We believe that distance learning shouldn’t be so distant. Through our e-learning programmes, we aim to help companies to engage with people at an emotional level in ways that interest and excite them, rather than just forcing corporate messages onto them. For example, we use podcasts, serious games and online videos to help people to learn faster and perform better.”
Persuaders also has a reputation as a trouble shooter when it comes to creating stand-out digital marketing campaigns. One example of this is its work with the BBC during the Rugby World Cup. The BBC wanted to raise awareness of its online rugby coverage but their rivals had bought all available advertising space at the venues where games were being played.
Stephen adds: “Without the television rights to the World Cup the BBC were struggling to engage with their audience. We suggested an interactive ambient campaign, so rather than traditional billboards, large mobile TV displays were deployed at Cardiff’s Millennium Stadium. These were able to respond to the mood of the crowd with live messages taken from mobile and web feeds. The screens had the added benefit of being able to follow the crowd. Traffic to the BBC’s websites showed a marked increase and comments came in thick and fast. It was a great success, and far cheaper than buying up all available ad space.”
The studio has been based in Birmingham for more than fifteen years. Founded by Stephen Aris and Fitzroy Coward, it prides itself on coming up with innovative ideas, elegant design and customer focused technology to create awareness, drive sales and realise competitive advantage.
For more information on Persuaders Multimedia Design Ltd, visit www.persuaders.co.uk .