In the world of grammar, IE stands for "id est", which is Latin for "that is". In the digital world, which Birmingham-based IE Design is firmly at the heart of, IE stands for ‘Innovation and Excellence’.
And it is easy to see why – IE Design has a 15-year track record of award-winning work with a toolbox full of web, interactive, brand and design expertise and an 18-strong team working with values-driven clients across the private and public sector.
Of particular innovation and excellence is the agency’s Periscope project, an online studio management system which accelerates workflow and increases profitability as IE Design’s Ollie Leggett explains:
“Periscope was born and bred in Birmingham and is the transatlantic brainchild of a US process engineer, a gifted British web applications developer and an agency struggling to cope with the challenges of high-speed growth.
“Every one of our clients expects creative excellence of us on a daily basis. But we can so easily find ourselves overwhelmed by admin, working crazy hours, churning out work that's nowhere near as good as we are capable of and being no more than busy fools.
“But what if we could turn our attention again to creative excellence - without the distractions of running an efficient business? At Periscope we believe that those goals are not incompatible and that creatives can also be good business leaders. That efficiency and creativity are great bedfellows so long as creativity stays on top!”
For more information on IE Design, visit www.iedesign.co.uk .