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Connecting with arts and culture

A more surprising region for arts and culture is hard to imagine. The wealth of art and cultural treasures is breathtaking, and is an exciting part of the region’s heritage.

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Experience the Heart of England

A more inviting region for attractions is hard to imagine. Only the world’s major capitals can compare with the rich diversity of attractions and culture found in the Heart of England.

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Food and drink connections

A more vibrant region for food and drink is hard to imagine. The strong tradition of supporting a diverse range of food and drink styles is an important part of the region’s rich culture and lifestyle.

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Connecting with sport and leisure

A more dynamic region for sport and leisure is hard to imagine. The region’s largest centre, Birmingham, has staged more world, European and national championships than any other city.

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The exciting place to shop

A more thrilling region for retail therapy is hard to imagine. Experience the buzz of shopping in a region that has it all – exclusive or quirky, mainstream or cutting-edge.

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Living and learning

A more exciting region to live and learn is hard to imagine. From living the high life in the bustling city to a more relaxed atmosphere out in the regions rural locations

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Connect with skills, talent, ingenuity and innovation

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