Case Studies
Food & Drink
The West Midlands region is recognised as a premier location for food and drink manufacture. The global success of local brands such as Cadbury and Bass and our unique central location have contributed to this reputation.
Many leading brands have been attracted to the West Midlands, including Muller, Florette , and PepsiCo plus many major food retailers have distribution centres in the region.
Our products and produce are of the highest quality with meat, poultry, vegetables and dairy delivered throughout the UK and exported extensively to Europe and the wider world.
Sector Strengths:
- Food Manufacturing - The West Midlands Region is home to 10% of England's and 7% of the UK's food and drink manufacturing enterprises
- Drinks Manufacturing - Drinks manufacturing in the West Midlands accounts for 22% of all employees in this sector across the whole of the UK
- Logistics & Distribution - The region's unique location at the centre of the UK's road and rail network makes it an attractive proposition for a number of major food retailers
Business Support:
There are many excellent sector-dedicated resources available to assist the development of food & drink businesses in the West Midlands.
- West Midlands Food Partnership - Ensures that the principal delivery bodies and agencies deliver cohesive and sustainable services to food and drink processors and producers
- Food & Drink Information Centre (FDIC) A specialist service for food and drink businesses including consultative and specialist sector support
- Heart of England Fine Foods (HEFF) - The regional food group for the West Midlands representing local food producers since 1998
- International Agriculture & Technology Centre (IATC) Offers support/advice to UK companies looking for new market opportunities across the globe; based in Warwickshire
- Shrewsbury Food Enterprise Centre - Provide accommodation, support infrastructure and research facilities to help establish and support small and medium sized business in the sector
Download the pdf for more details
Sector Research & Development
Food & drink businesses located in the West Midlands Region can access the facilities and sector support services of major research centres including:
- ADAS Research
- Henry Doubleday Research Association (HDRA)
- Campden and Chorleywood Food Research Association(CCFRA).
- Warwickshire Horticultural Research International (HRI)
Speak to a sector specialist about the West Midlands Region as a potential location for your business.
Call the Inward Investment Team at Advantage West Midlands on +44 (0) 121 380 3500 or email info@investwm.org
To request a copy of the latest West Midlands business brochure, email marketing@advantagewm.co.uk
